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This domain murraylake.net had the following in the web page, "We are a small family-owned fishing and hunting lodge located deep in Ontarios vast wilderness." We observed that the webpage stated " We are located north-east of Lake Superior and in the wilderness region east of Wawa and south of Missanabie, Ontario." It also stated " Our camp is located on Murray Lake, one of Ontario s top fishing lakes. We are now a GREEN CAMP. Brook Trout and Lake Trout Fishing. Please take a look through our website and feel free to ask us any questions." The header had Missanabie as the highest ranking keyword. It was followed by Ontario, Walleye, and Fishing which isn't as ranked as highly as Missanabie. The next words the site used was Lodge. Cabin was also included but will not be understood by search engines.